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About Us


We want to change some things about healthcare

We’re here because we think the business of healthcare and wellness could be made a little simpler. We think that given the tools- the information, that people can and will make intelligent choices to care for themselves and those they care about. While we can’t solve all the healthcare problems, we can make a difference. We’re here because we believe that it shouldn’t be so hard to find, compare and shop for those things you and those you care about need to make your life easier.

Think about it. If you’re shopping for a big-screen television, digital camera, automobile… just about anything, there are all sorts of resources online and off to help you with your purchase decision and arrange for delivery just about anywhere. But try to find a place online that represents homecare and wellness products, offer comparisons, recommendations from people just like you and then to buy. Forget it

Now there’s VidaCura, the online store where you can learn about home healthcare and wellness products- compare models and prices and talk about what works and what doesn’t, make your purchase and have it conveniently delivered to you or your loved-one.

You’ll find a wide selection of products- everything from power scooters and wheelchairs to nutritional supplements, each adequately described and with a price. We’ll explain how or if insurance might cover some portion of your purchase. You can also see what others are saying about many of the products we offer, visit the VidaCura.com customer forum to swap ideas and tips about making life easier.

For sure, we want to talk more about how you can help yourself and those close to you to take better care, live longer, and have more fun. But… we want you too as well. That is, we want you to use our rooftop to be able to shout about what works for you and what doesn’t.

So who are we?

We’re a bunch of people who know a thing or two about healthcare and healthcare products, insurance and selling products on the web. We think we’re in a unique position to help out.

VidaCura is headquartered in central Connecticut, U.S.A. Our mailing address is:

VidaCura, Inc.
222 Main Street
Suite 244
Farmington, CT. 06032

You can call us at (800) 704-8432 or by clicking the "RingME" button at the top of this page and entering your phone number. We answer our phones 8 AM – 7 PM Eastern time.

Founders

Larry Berk
Larry has over 25 years experience in retail, direct marketing and eCommerce with companies including Radio Shack, Staples, IBM, and most recently, DirectDME. Email Larry at Larry@vidacura.com.

Linda D. Morasutti
Linda Morasutti RN MBA with over two decades of experience in health care administration, claims adjudication, case management and clinical nursing. Linda also managed a Provider Network for a local insurance company specializing in the sales of Durable Medical Equipment. Email Linda at Linda@vidacura.com.

Associates

Jeffrey Wiener
Jeffrey Wiener has been building websites since 1993, when he designed Scholastic's first websites for their flagship magazines Instructor and Middle Years. After designing eCommerce pioneers Outpost.com and PCFlowers.com, he served as Creative Director for the award winning community/faith website Beliefnet. Email Jeff at Jeff@vidacura.com.

Eileen Beal
Eileen Beal, MA, is an award-winning health/medical writer.  Her “beat” covers the full spectrum of health related issues. She has written for Arthritis Today, The American Society on Aging's Aging Today and in 2007, she co-wrote Age Well with Dr. Robert Palmer, Director of the Geriatric Medicine Division at the University of Pittsburg. Email Eileen at Eileen@vidacura.com.


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